Abstract:
Abstract: Several thousands of small, medium, and big businesses in developing countries have closed and concern for
business survival has heightened to the point of anxiety/doubt and fear among investors and entrepreneurs. Therefore, the
study assessed poultry firms’ survival and possible strategies for improvement, specifically, current survival, challenges
facing Biyinzika Enterprises Limited (BEL) and possible strategies for improving its survivability. The study used a case study
design with both qualitative and quantitative approaches of data collection. A sample of 44 respondents was determined
purposively using Krejcie Morgan table from a population of 50 people from BEL. Data was analyzed through the SPSS to
generate descriptive statistics from which interpretations were made. The results showed that the current performance of BEL
was fair due to unreliable rainfall and drought, unstable and unreliable power supply, high costs of input and theft issues.
The study recommended that BEL should establish and strengthen her internal controls over cash and other financial
resources, introduce reward systems, use solar energy system and plant drought resistant crops varieties.
Key words: Diversification, drought, poultry, survival
